The event coincides with the recent service launches by Instaphone, that have made huge waves on the rapidly developing mobile telephony scene of Pakistan. The company ‘s latest offers of 50 paisa for SMS and 99 paisa per minute call charges have been huge hits with the company’s large subscriber base.

The venue selected to host this extremely large affair was the the F-9 park, more popularly known as Fatima Jinnah Park to Islamabad’s residents. The basant festivities attracted thousands of enthusiastic citizens of the city, across diverse strata and backgrounds. Apart from the Basant’s regular Kite Flying competition, other major attractions included a musical concert, food stalls and a special fun and games arena

Also of particular interest to visitors were the special Instaphone offers that were available at the event. Being branded by Instaphone, the Basant venue had special stalls that were setup to educate consumers about new value added offerings by the company.

Talking to representatives of the media at the event, Adnan Ahmed, National Marketing Manager, Instaphone said, “we are proud to celebrate this mega event in Islamabad, partnering with the CDA to make it a reality. Basant is now part of popular Pakistani culture and is a celebration of freedom, of liveliness and of vitality, all core brand values of Instaphone. As a trendsetter, Instaphone has had a history of firsts in terms of service provision and technology introduction, and today we celebrate another first by throwing the biggest basant party in Islamabad. I’m grateful to the CDA, to the Government and to the residents of Islamabad for their cooperation and for coming together today and making Instaphone’s basant festivities such a huge success.”